diff --git a/wcs/middleware.py b/wcs/middleware.py
index 188473080..192175c4e 100644
--- a/wcs/middleware.py
+++ b/wcs/middleware.py
@@ -154,8 +154,10 @@ class MaintenanceMiddleware(MiddlewareMixin):
         pub = get_publisher()
         maintenance_mode = pub.get_site_option('maintenance_page', 'variables')
         if maintenance_mode and not pass_through(request, pub):
+            pub.install_lang()
+            context = pub.get_site_options('variables')
             maintenance_message = pub.get_site_option('maintenance_page_message', 'variables')
-            context = {'maintenance_message': maintenance_message or ''}
+            context['maintenance_message'] = maintenance_message or ''
             return TemplateResponse(
                 request,
                 ['hobo/maintenance/maintenance_page.html', 'wcs/maintenance_page.html'],