diff --git a/emails/template/jinja_template.py b/emails/template/jinja_template.py
index d6b5e71..8f92f37 100644
--- a/emails/template/jinja_template.py
+++ b/emails/template/jinja_template.py
@@ -4,15 +4,25 @@ from .base import BaseTemplate
 
 
 class JinjaTemplate(BaseTemplate):
+    """
+    This template is mostly for demo purposes.
+    You probably want to subclass from it
+    and make more clear environment initialization.
+    """
 
     DEFAULT_JINJA_ENVIRONMENT = {}
 
+    def __init__(self, template_text, environment=None):
+        super(JinjaTemplate, self).__init__(template_text)
+        if environment:
+            self.environment = environment
+        else:
+            if 'jinja2' not in globals():
+                globals()['jinja2'] = __import__('jinja2')
+            self.environment = jinja2.Environment(**self.DEFAULT_JINJA_ENVIRONMENT)
+
     def compile_template(self):
-        if 'jinja2' not in globals():
-            globals()['jinja2'] = __import__('jinja2')
-        self.environment = self.kwargs.get('environment', None) or jinja2.Environment(**self.DEFAULT_JINJA_ENVIRONMENT)
         return self.environment.from_string(self.template_text)
 
     def render(self, **kwargs):
         return self.template.render(**kwargs)
-