{% load assets %}
{% get_asset "wcs:form:logo:"|add:cell.formdef_reference as asset %}
<a class="big-image-link" href="{{url}}" style="background-image: url({{asset.asset.url}})">
 <div>
   <strong>{{ title }}</strong>
   <p>{{description|striptags|safe}}</p>
 </div>
</a>
