diff --git a/plone/dexterity/browser/add.py b/plone/dexterity/browser/add.py
index 9ab675e..05495ee 100644
--- a/plone/dexterity/browser/add.py
+++ b/plone/dexterity/browser/add.py
@@ -127,6 +127,9 @@ class DefaultAddForm(DexterityExtensibleForm, form.AddForm):
         portal_type = self.portal_type
         fti = getUtility(IDexterityFTI, name=portal_type)
         type_name = fti.Title()
+        if self.context.portal_type == 'pfwbgedfolder':
+            return _(u"${folder}: Ajouter ${name}", mapping={'name': type_name,
+                'folder': self.context.title})
         return _(u"Add ${name}", mapping={'name': type_name})