diff --git a/hobo/agent/hobo/management/commands/hobo_deploy.py b/hobo/agent/hobo/management/commands/hobo_deploy.py
index d996369..8683cf1 100644
--- a/hobo/agent/hobo/management/commands/hobo_deploy.py
+++ b/hobo/agent/hobo/management/commands/hobo_deploy.py
@@ -7,6 +7,7 @@ from hobo.agent.common.management.commands import hobo_deploy
 from hobo.deploy.signals import notify_agents
 from hobo.environment.models import AVAILABLE_SERVICES, Hobo, Variable
 from hobo.multitenant.middleware import TenantMiddleware, TenantNotFound
+from hobo.profile.models import AttributeDefinition
 
 
 class Command(hobo_deploy.Command):
@@ -97,6 +98,20 @@ class Command(hobo_deploy.Command):
                     variable.value = me['slug']
                     variable.save()
 
+                    # and reproduce profile settings from primary
+                    if 'profile' in hobo_environment:
+                        seen = []
+                        for i, field in enumerate(hobo_environment['profile']['fields']):
+                            attribute, created = AttributeDefinition.objects.get_or_create(
+                                    name=field['name'],
+                                    defaults={'label': field['label']})
+                            for k, v in field.items():
+                                setattr(attribute, k, v)
+                            attribute.order = i + 1
+                            attribute.save()
+                            seen.append(attribute.name)
+                        AttributeDefinition.objects.exclude(name__in=seen).delete()
+
             if me.get('secondary'):
                 # on the primary hobo, notify other primary services, this will
                 # get authentic to know about secondary services