diff --git a/corbo/models.py b/corbo/models.py
index 1830878..fdc3efc 100644
--- a/corbo/models.py
+++ b/corbo/models.py
@@ -8,6 +8,7 @@ import requests
 import feedparser
 
 from django.utils import timezone
+from django.utils.encoding import force_text
 from django.conf import settings
 from django.db import models
 from django.core.files.storage import DefaultStorage
@@ -115,7 +116,7 @@ class Announce(models.Model):
                 storage.save(image_name, io.BytesIO(new_content))
                 img.attrib['src'] = storage.url(image_name)
 
-            self.text = etree.tostring(html_tree)
+            self.text = force_text(etree.tostring(html_tree))
         super(Announce, self).save(*args, **kwargs)
 
     @property