diff --git a/combo/data/models.py b/combo/data/models.py
index a6e43b81..fea504df 100644
--- a/combo/data/models.py
+++ b/combo/data/models.py
@@ -961,7 +961,10 @@ class JsonCellBase(CellBase):
                     except ValueError:
                         extra_context[data_key + '_error'] = 'invalid_json'
                         logger = logging.getLogger(__name__)
-                        logger.error('invalid json content (%s)', url)
+                        if log_errors:
+                            logger.error('invalid json content (%s)', url)
+                        else:
+                            logger.debug('invalid json content (%s)', url)
                         continue
             elif json_response.headers.get('content-type') == 'application/json':
                 try: