diff --git a/bijoe/hobo_agent/management/commands/hobo_deploy.py b/bijoe/hobo_agent/management/commands/hobo_deploy.py
index 045364e..790204b 100644
--- a/bijoe/hobo_agent/management/commands/hobo_deploy.py
+++ b/bijoe/hobo_agent/management/commands/hobo_deploy.py
@@ -80,7 +80,7 @@ class Command(hobo_deploy.Command):
                 config.set(base_url, 'orig', orig)
                 config.set(base_url, 'key', key)
                 config.set(base_url, 'schema', schema)
-                config.set(base_url, 'cubes_label', service.get('title'))
+                config.set(base_url, 'cubes_label', service.get('title').encode('utf-8'))
                 if new:
                     config.set(base_url, 'cubes_slug', service.get('slug'))
             with open(ini_file, 'w') as f: